Members of staff at Ink’s London office are proud to announce that they raised nearly £6k last week for Blind Children UK. Ink believes that this business should always leave people better than we find them, and to this end we have always been committed to undertaking charitable endeavours to help those that can most benefit from our support. Simon Leslie joint CEO said: “Blind Children UK is a charity very dear to our heart for a number of reasons, so we wanted to step forward and give them our support and energy. I have always believed in putting principles into action and it’s a joy to see our Ink colleagues from around the globe also all doing their bit. We are keeping up the effort with a variety of imaginative fundraising pursuits in the coming weeks. Our goal is to raise over £10,000, and every bit of support is appreciated. To donate please click here.”
9th July 2015. Iberia and its global media partner Ink have launched their integrated media platform: www.iberiamedia.com This new media platform was presented at Madrid’s Teatro Bodevil in an event attended by professionals from advertising, marketing and media. In the evening, the broad portfolio of Iberia’s advertising products, including Ronda and Excelente, Iberia’s on board magazines, banners on iberia.com, or the airline’s boarding passes, among others were displayed. Guests enjoyed cabaret and acrobats and participated in a draw to win a holiday for two in Mexico City, sponsored by Iberia and the Green Park Hotel. According to Carolina Martinoli, Iberia’s Customer Experience Director, “Our advertising partners will now have the chance to know and take advantage of the ad opportunities in Iberia’s different channels at a glance. Altogether we offer 600 daily flights to 119 destinations in 43 countries, reaching an international audience from the moment they visit iberia.com to buy their tickets until they reach their final destination.” Simon Leslie, Ink CEO, said: “On launching our new advertising opportunities for Iberia, we are seeing unrivalled level of engagement and connection with global passengers. Our new magazines and digital offer great opportunities and we at Ink are proud to be increasing Iberia’s media sales exposure, reach and advertising prospects. We are seeing advertising sales growth in Spain, and great strength from the Latin America markets.” For more information, visit www.iberiamedia.com About Iberia: Iberia is the leading carrier on routes between Europe and Latin America and it flies to more than 119 destinations in 43 countries, America, Africa and the Middle East. Together with its subsidiary Iberia Express and its franchise partner Iberia Regional/Air Nostrum, it operates about 600 flights each day with a fleet of almost 130 aircraft. It offers easy and convenient connections at its hub in T4 in Madrid-Barajas airport. For six of the past eleven months, Iberia was the world’s most punctual airline, according to Flightstats. Iberia is a member of the oneworld alliance that operates more than 14,000 daily flights to some 1,000 destinations in more than 150 countries. For more information, please visit http://grupo.iberia.es About Ink: Founded in 1994 in London, Ink is the world leader in travel media and technology. With a staff of more than 300 people, Ink creates award-winning media and builds innovative technology to provide more than 100 differentiated products across airlines and rail partners. These unique partnerships allow more than 677 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through out-of-home inflight magazines, online, and on mobile devices. Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In addition to its headquarters in London, Ink has offices in Atlanta, Dallas, Miami, Melbourne, New York, São Paulo and Singapore. For more information, please contact: Daniel Bee at Ink email@example.com
This July, easyJet Traveller magazine have a new twist to their ever popular #eJTraveller competition. The theme this month is to take the magazine with you to your destination, and take a photograph with the magazine in location. Post your image to social media (Instagram, Twitter, Facebook) and make sure to include the hashtag #eJTraveller. The editor’s favourite photo will be published in the September issue. You can take part even if you’re not flying with easyJet this month – simply click here and print off an image of the front page to pose with in the most exciting place you visit this July! See the original competition post in our magazine, or read the full terms and conditions here. If you’re looking for inspiration, check out the photos we took of our sunny July day exploring London: To see our previous #eJTraveller entries, check out the video below: The final closing date for entries is midnight on the 31/07/2015. All entries must be received on or before that date.
Since August 2014, easyJet Traveller magazine has been setting passengers monthly social media challenges, and – as a result - the #ejtraveller feed is now full of connected travellers sharing their beautiful experiences. Here is a video created by Ink displaying some of the best images posted. Click here to take a look at all the wonderful #ejtraveller images and others from our associated social media hashtags.
Canvas8, the leading authority on consumer behaviour, has featured Ink’s airline magazines in their in-depth report on “Who wants to read a branded magazine”, for which they interviewed Jonny Clark, Creative Solutions and Business Development Director at Ink. The report highlights some of the key qualities of our media:
- “Content Marketing is different” – the report highlights that while consumers are turning away from ‘intrusive marketing’, over 90% of easyJet passengers read the inflight magazine, with many looking for destination features and a massive 42% sourcing their next holiday plans. This is a key brand touch point for easyJet, but also an important influencing moment for the travel brands that are featured in the magazine.
- Jonny explained that, “The magazines that we are producing now have more of a sense of inspiration, rather than a direct sell or trying to convince someone to do something.” This is the reason that 78% of CMOs believe that content is the future of marketing.
- “A magazine is a 25-minute direct engagement with your audience as opposed to 30-second TV ad or clicking on something for 5 seconds.” says Clark. Our view at Ink is supported by Joe Pulizzi, founder of the Content Marketing Institute: "Your customers don't care about you, your products, your services. They care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you." This is what we do for our airline partners with our media products – each has it’s own editorial and advertising team that are tuned into the unique qualities of each brand, and make sure this resonates throughout the media products that we create.
- Digital and online companies see real value in physical printed products for engaging with travellers; Airbnb published their first magazine, Pineapple, in 2014. Andrew Schapiro, head of brand creative at Airbnb is quoted on their realisation that “the majority of experience after booking online is offline in people’s homes or neighbourhoods around the world. So it was a natural transition to tell stories in a printed format.”
Ink’s Global Head of Digital, Terry Hornsby, was one of four featured speakers on Google Squared's panel discussing the role of marketers if the future is programmatic. In an informative and compelling discussion, the panel focused on topical issues surrounding the evolution of programmatic. "what's better for brand than knowing the audience that they're passing their message to” said Terry Hornsby on the subject of programmatic shifting from being performance based advertising to an integral part of brand strategies. “it's about tailoring the right messaging to a group of individuals, at the right time and that's exactly what brands need.” Click here to watch the full panel discussion.
The video that proves real engagement is possible with the right media and the right concept – see how #hemigram has taken off: Share the Journey With Us #Hemigram Since January 2015 edition, Hemispheres has dedicated a quarter page of editorial space within the magazine to their readers that share inspiring images of themselves on social media using the hashtag #Hemigram. This campaign is an indication of the enterprising and innovative efforts of the Hemispheres editorial team to build a relationship and engage with readers beyond print and into social media platforms. The editorial team has had an overwhelming response of diverse images and created this video as a showcase of the many adventures shared. The team has been inundated with so many incredible #Hemigrams but sadly couldn’t fit them all into this video. Click here to take a look at the full collage of images.