The video that proves real engagement is possible with the right media and the right concept – see how #hemigram has taken off: Share the Journey With Us #Hemigram Since January 2015 edition, Hemispheres has dedicated a quarter page of editorial space within the magazine to their readers that share inspiring images of themselves on social media using the hashtag #Hemigram. This campaign is an indication of the enterprising and innovative efforts of the Hemispheres editorial team to build a relationship and engage with readers beyond print and into social media platforms. The editorial team has had an overwhelming response of diverse images and created this video as a showcase of the many adventures shared. The team has been inundated with so many incredible #Hemigrams but sadly couldn’t fit them all into this video. Click here to take a look at the full collage of images.
London, 7th May 2015: Ink was today featured in a BBC News article alongside international brands Nike and Starbucks as an example of a ‘great’ company logo. Inks' own logo was highlighted as one of five examples of how a logo and brand change as a company grows. The feature showcased the Ink logo, explaining, “One business which has successfully changed its logo is fast-growing London publishing company Ink”. Ink has grown due to its successful partnerships with major brands around the world. Ink's brand understanding has helped create effective marketing and communication tools for some of the world's most iconic companies. Our inflight media is individually crafted for our airline partners to create a customer experience that drives engagement, loyalty and inspiration. For our clients, our innovative advertising solutions across inflight and digital media create invaluable touch points for brands, bringing to life their proposition for 677 million passengers a year. Click here to read the full story.
(New York) United Rhapsody magazine was front page news for over 1.3m New Yorkers on Monday 4th May, drawing praise as a “lofty literary journal, perused at 39,000 ft”. Rhapsody, the inflight magazine exclusively available in United first-class and business cabins, was showcased for offering a "loftier, more cerebral amenity” to its readers by publishing original fiction from over thirty literary stars such as Joyce Carol Oates, Amy Bloom, and this year’s Pulitzer Prize winner Antony Droer. The quality of the editorial content in Rhapsody was described as a landmark for inflight publishing, “bringing a patina of sophistication to United’s first-class service”. Quoting Rhapsody’s executive editor Sean Manning, Rhapsody was described as “conceived from the start as a place for literary novelists to write with voice and style” as the high-end leisure or business-class traveler has “higher expectations, even in the entertainment we provide”. With an exposure to an elite audience of some two million first-class and business-class travelers, Rhapsody offers publishers and writers “new ways to reach readers in a shaky retail climate”. Rhapsody is seen as one of a handful of companies showcasing work by literary writers as a way to elevate their brands, engage customers and provide an ideal editorial environment that appeals to a hard-to-reach luxury audience. Click here to read the full article.
Vote now to help us to win the PPA Cover of the Year Our beautiful N by Norwegian December 2014 issue cover has been nominated for the Cover of the Year at the PPA awards. Now we just need your votes to help us make sure we win! The inspiring feature article tells the story of Jussi Eiramo's transformation of Kakslauttanen, a spot of wilderness in the Arctic Finland (which translates to two reindeer meat storage unites”), to the most famous holiday resort in Finland. The annual competition now in its 35th year, recognizes excellence and rewards innovation within the magazine industry, and whilst most of the prizes are decided by a panel of experts, the Cover of the Year award is the only category decided by public vote. We’re up against some stiff competition but we think N by Norwegian’s cover is the stand out entry. If you agree you can cast one vote every day until 5th June. N by Norwegian is also nominated for the Customer Magazine of the Year for May 2014 issue titled “Made in Svalbard”. For this issue the entire team relocated to Longyearbyen, Svalbard and set up shop in Mary-Ann’s Polariggs wonderful old run miners rig. The winners of the awards will be unveiled on the 9th July 2015, at the Grosvenor House Hotel, in London.
Ink Global are proud to announce the launch of their new-look website for American Way, Nexos and Celebrated Living magazines; the three flagship publications for American Airlines. The slick, responsive design is the perfect medium to deliver Ink’s award-winning editorial team, including exclusive interviews with some of the world’s biggest stars: Dave Grohl, Julianne Moore, Gloria Estefan, Blake Lively and Pitbull have all graced their covers in the past four months alone.
Ink is pleased to announce that we have received 4 Merit Awards for Hemispheres and Rhapsody, the flagship magazines for United Airlines, from the prestigious Society of Publication of Designer Awards. The annual competition, now in its 50th year, celebrates the best in international publications design, photography and illustration. Rhapsody won three Merit Awards, the first in the category of Photo Story for the story titled “The Fairy-Tale Life of Emily Blunt” in the December 2014 issue. The second award in the category of Cover Design for the June 2014 issue titled “Robert DeNiro”. The third award in the category of Cover Design for the September 2014 issue titled “Lenny Kravitz Recues Rock ‘N’ Roll”. Hemispheres won in the category of Photo Story for story titled “Anguilla Regatta” in the December 2014 issue. Rhapsody is also in contention for the Gold & Silver medal finalists for the photo stories titled “In The Name of The Father” and “Last Dance”, starring Robert DeNiro and Christina Hendricks respectively. The winners will be announced at the 50th Annual Awards Gala on Friday 1st May.
We are pleased to announce that Cebu Pacific Air has now gone live with their Cebu Pacific Android App V1 on Monday 30th March 2015! Cebu Pacific App is now available in the Google Play Store and can be installed on any Android device. Flights can be booked from 63 cities in 18 countries in North Asia, Southeast Asia, Australia and the Middle East. The easy to use App allows Cebu’s customers to book flights and to check-in prior to departure. Boarding passes can be retrieved digitally and saved on the phone. The product that we have built provides a platform that can also target adverts to the right users, at the right time, anywhere within the app. Combined with insightful analytics this will allow us to maximise our sponsorship revenues. Cebu Pacific iOS app has been available in the App Store since December 2014 and accounts for a total of 140,000 downloads. We expect that the Android app will significantly increase Cebu Pacific’s traffic on the mobile channel due to the high percentage of Android usage in the Philippines and we will monitor closely its progress. What’s next? We are planning to deliver a second version, for both iOS and Android, including exciting new product features, such as Pre-paid Meals, Travel Insurance and Frequent Flyer point’s accrual, that will help Cebu Pacific to up-sell and increase their traffic. On behalf of the Mobile Development team for Cebu Pacific, we hope you like the Android version 1 and we have more updates to come!
Ink CEO, Simon Leslie was featured on Business Rock Star for a discussion about the secrets behind our travel media success. Fast forward to 1:10:40 minute mark to watch the interview with Ken Rutkowski, below:
The newly redesigned magazine for American’s customers in first and business class offers new content and visionLONDON: Ink, the world’s leading travel media company, this month launches the third of its three redesigned magazines for American Airlines called Celebrated Living. The luxury lifestyle and travel publication for American’s customers in first and business class, launches with a new editor, Jacquelyne Froeber, who views the magazine as the refined home for the world’s hottest hotels and resorts, style and culture. Each edition of the magazine takes readers on a journey of trendsetting insights with a variety of new columns and features written by journalists located around the world. “We are delighted to relaunch Celebrated Living magazine with Jacquelyne Froeber,” says Marisa Beazel, vice president Publishing, Ink. “American’s loyal customers in first and business class love to be inspired by global culture, destinations and food and the first issue is evidence that the magazine will deliver.” For the first time, Celebrated Living will be available to readers both on and off American’s aircraft via the printed magazines available on planes and in lounges as well as improved digital formats for tablets, mobile devices and traditional computers. Celebrated Living magazine’s new editorial sections include: Bed, Board and Legends, which this quarter visits the internationally renowned Savoy Hotel in London, which has played host to the world’s rich and famous such as: Marilyn Monroe, Fred Astaire and Claude Monet; Platinum List, a guide to the best in luxury today and Collections, focusing on the great personal collections people have passionately created of their favorite things. “I am thrilled to be bringing readers this brand new look and voice in the world of luxury travel. Every season, we will be scouring the globe for its finest destinations and its magnificence best that life has to offer today.” says editor Jacquelyne Froeber. Ink in January relaunched the airline’s flagship title American Way, which reaches 193 million passengers annually. Last month, Ink relaunched the newly redesigned Nexos magazine for American’s passengers traveling on routes to and from Latin America, the Caribbean, Mexico and Spain. Ink produces 36 magazines in 18 languages for many of the world’s best airline and railway brands, serves advertisers in more than 100 countries, and reaches 677 million passengers per year. Their products create a unique model that connects advertisers with a global travel audience through inflight media, online and on mobile devices. Read the March issue of Celebrated Living.