Complete redesign, more editorial and a new Content Director for World’s #1 airline Spanish and Portuguese language magazineFORT WORTH, MIAMI, and LONDON: Ink, the world’s leading travel Media Company, launches the second of its three new magazines for American Airlines, Nexos magazinein February 2015. Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands its reach by being available on a new suite of multi media platforms including: onboard magazines for passengers travelling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats. “We've partnered with Ink to expand the global reach of and improve our award-winning publications, including Nexos, our Spanish/Portuguese magazine,” said Fernand Fernandez, vice president – Global Marketing, American Airlines. “We are thrilled with the new Nexos. The redesigned magazine includes new features geared towards our Spanish/Portuguese speaking travelers that showcase popular global destinations.” “We are delighted to be launching the new edition of Nexos magazine” says Marisa Beazel, vice president Publishing, Ink. “We have a new Content Director in Leila Cobo and she, with our team, has re-imagined this key magazine for the millions of loyal American Airline customers who will be able to sit back, relax and enjoy a good read on the plane or online via their tablet or phone.Leila brings a wealth of additional experience in journalism, culture, music and media and we look forward to six great editions of the magazine each year.” Nexos magazine’s re-launched look includes new sections: Nexometro, which measures the temperature of the hottest destinations, trends and people, including top reasons to travel, music and the top events/happenings around the world; an insider’s guide to fashion and shopping in the key destination cities; a vibrant global property and decorations section; Chefs of the month and of course, in-depth travel features that will unveil hidden treasures and tempt readers with unusual itineraries. Each edition will also feature a top celebrity in a major destination. Leila Cobo, Director of Content, said: “Gloria and Emilio Estefan are Miami city’s greatest ambassadors. We’re so lucky that they’ve opened their home to all Nexos magazine readers and shared their personal insights and recommendations of Miami.” On January 1st 2015, Ink re-launched the airline’s flagship title American Way, which reaches 193 million people annually, to huge support and online activity from the cover stars – the Foo Fighters and their fans. On March 1st 2015, Ink will be unveiling its new Celebrated Living magazine for first and business class cabins. Ink produces 36 magazines in 18 languages for many of the world’s best airline and railway brands, serves advertisers in more than 100 countries, and reaches 677 million passengers per year. Their products create a unique model that connects advertisers with a global travel audience through inflight media, online, and on mobile devices. To view the magazine visit: Nexos Magazine
London, 29th January 2015: CNN has today published an in-depth article on Ink Global, marveling at “an inflight magazine empire that now stands unrivaled among inflight publishers”. Michael Keating, joint CEO, let CNN in behind the scenes on our full operation when they dropped by our London offices last week. The resulting feature showcases our unique outlook, company culture and products that have allowed Ink to dominate the travel media space. Ink were lauded as a forward looking company, “If the publisher's new London offices are anything to go by, print media is looking a lot more like the future than the past.” Our full range of products was featured, from “slick ad-driven glossies with a growing fan base in the air and, thanks to their digital versions, on land too,” to our full range of coveted digital and targeted advertising options; “Ink's ads now appear on everything from print-at-home boarding passes and email booking confirmations to airline mobile apps.” The New York Times mourned the demise of SkyMall, but reaffirmed the vitality of inflight media, “Passengers still reliably reach for the airline in-flight magazine at some point during a flight.” They also highlighted the quality of the travel audience, quoting Marisa Beazel, VP of Publishing at Ink: “In-flight media is attracting some of the most affluent audiences in the world, and because of that and our global footprint we’re able to attract new types of international advertisers.” With one of the best audience’s available across any media (inflight magazines hold three of the top six magazine audiences, and on American Airlines alone, Ink Global reaches half a million people a day), these articles give a true insight into our incredible business and the world of opportunity that awaits. Read the full feature on CNN.com Read the New York Times article
The first quarter of the year is a busy time for the travel and tourism industry with some of the biggest travel shows taking place; it’s here that the tourism industry meets and makes the deals that will shape the industry in 2015. As the world leader in travel media, Ink’s portfolio of titles will play a significant role in influencing destination and hotel choices for this year and beyond, whether that’s for the family summer holiday, a quick weekend break or the next business conference location. According to the Global Passenger Survey 84% of our airline passengers look for tourism information and adverts in the inflight magazine. Our publishing teams will be attending these shows for inspiration and to meet with the tourist boards, hotels and attractions that are looking for effective ways to promote themselves to our engaged, affluent audience of travellers. Check out our ‘tour dates’ below, and get in touch if you would like to meet with us to discuss how our unique advertising opportunities could make sure that you’re on the must-visit destination lists for 2015: Makta Nordic Travel Fair 2015 between 21st-24th January, in Helsinki, Finland. Fitur 2015 in Madrid, Spain from 28th January – 1st February. Salon Des Vacances 2015 in Brussels, Belgium from 5th-9th February. Bit (Borsa Internazionale del Turismo) 2015 between 12th-14th February in Milan, Italy. ITB Berlin 2015 from 4th – 8th March in Berlin, Germany. We hope to see you at one (or more) of those events, and look forward to meeting you. Contact us to request a meeting.
Have you read this month’s Hemispheres magazine yet? If so, you may have spotted the note from the editor offering a chance to star in next months magazine. Simply share an image of yourself reading a copy of Hemisphere’s magazine on Facebook, Twitter or Instagram with the hashtag #Hemigram, and the Hemisphere magazine team will pick their favourites to star in the next edition! Top marks if you’re on a plane or visiting one of the incredible locations featured in Hemispheres magazine (this month we’re spending Three Perfect Days in Louisville, surfing in Portugal and looking at the hottest destinations for 2015). Not flying this month? You can still read a copy of the magazine (and post a picture of yourself enjoying it!) by downloading the app for your iPhone, iPad or Android device. We look forward to seeing your efforts! Read the latest edition of Hemispheres magazine here
Our readers in America can’t fail to have seen United’s ‘flyer-friendly’ campaign, launched last September as a modern reinterpretation of the United’s iconic ‘Fly the Friendly Skies’ tag-line. If you’ve been looking closely you may even have seen this advert run in the New Yorker, Time or Forbes magazine. Taking centre stage is Rhapsody magazine, an integral part of the United BusinessFirst® experience. United and their passengers value our inflight magazines so highly that they’ve placed us as a centre-piece in their own advertising campaigns. So why so proud? Read the latest edition of Rhapsody magazine and you’ll see for yourself.
Thursday January 1st, London, Dallas & Madrid: As the New Year begins, the team at Ink are in an especially celebratory mood as we launch the inflight magazines for two of the world’s most respected flagship carriers, American Airlines and Iberia. American Way has been the world’s most beloved airline magazine for over four decades. Now beautifully re-imagined to match the aspirations of the 193 million discerning passengers flying American Airlines, the world’s largest airline, the new American Way is a stunning exercise in the art of modern magazine making. Touting a fresh design and an inspirational editorial mix of international celebrity, world class destinations and extraordinary stories, the new American Way directly mirror the interests and passions of its affluent and loyal readership. Watch the video below to see the beautiful first editions featuring the world renowned rock bank the Foo Fighters roll off the press. [vimeo 115640604 w=500&h=480] Ronda and Excelente are the prestigious magazines of Iberia, the Spanish flag carrier and leader in the Europe-Latin market; from today 19 million passengers flying across Europe and the Americas will be enjoying the bold new look and feel Ink has created for these iconic titles. With this new launch, Ink airlines combined will fly in 79 million business travellers and tourists to Spain every single year, meaning our media will have the potential for a huge impact across the country’s economy, from encouraging additional business investment to enticing additional tourist spend. In addition to re-launching Ronda and Excelente with a completely new creative team, Ink will bring the media to new audiences through additional digital assets. And having recently opened offices in Miami and Sao Paulo, we are introducing Iberia’s media channels to premium advertisers outside Spain. Click below to read the new editions of the magazines: American Airlines - American Ways Iberia - Ronda Iberia - Excelente
22nd December, 2014: Cebu Pacific passengers can now book their flights and check in from the palm of their hand thanks to the launch of the new iOS mobile app for Cebu Pacific created by Ink. Following on from the success of the Jetstar app launched this summer, Ink’s expert in-house team of mobile developers have created another beautifully imagined app that elevates the customer experience and offers innovative new merchandising opportunities for partners and advertisers. The Cebu Pacific Mobile App is now available in the App store and can be installed on any iPhone device. Flights can be booked from 62 cities in 18 countries in North Asia, Southeast Asia, Australia and the Middle East. The easy to use App allows Cebu’s customers to book flights and to check-in prior to departure. Boarding passes can be retrieved digitally on the phone and also saved and shared via SMS or email. The product Ink has built provides a platform that can also target adverts to the right users, at the right time, anywhere within the app. Combined with insightful analytics this will allow Cebu Pacific and our merchandising partners to maximise advertising effectiveness and resultant revenues. An Android version of the app will be delivered shortly, and the development team will continue to add exciting new product features, making the app an indispensable resource for all Cebu Pacific passengers.
Wednesday 3rd December 2014: Ink is pleased to announce a new location for the Ink London Head Quarters. From Monday 8th December, the Ink London team will be found at the following address: Ink Blackburn House Blackburn Road London NW6 1RZ As a result of continued expansion, Ink will be upgrading to beautiful modern offices in the leafy enclaves of West Hampstead. With improved transport connections and enhanced facilities for our guests and staff, the new environment will reflect our standing as a world class media and technology company. The move represents a new chapter for Ink and we’re excited for this new start. Please note that we will be completing this move on Friday the 5th of December 2014 and we will have no phone / email access from 12:00pm and during Friday afternoon. During this time please submit your enquiries online and we’ll get back to you as soon as possible.
This year’s Davey Awards winners have been announced by the Academy of Interactive and Visual Arts. Ink was honoured with eight nominations for their creative work for United Airlines Hemispheres Magazine. We are pleased to announce that Ink are the proud winners of six of those awards. With nearly 4,000 entries from across the world, the Davey Awards is solely focused on honoring outstanding creative work from firms worldwide who derive their strength from creative. Executive Director of the Davey Awards, Linda Day noted: “This year’s Davey Award winners truly embody the idea of small firms with big ideas. The work entered into this year’s competition reflects a smart approach to creativity that highlights the capabilities and talents of small agencies worldwide”. Below are those award wins for United Hemispheres in full:
- Multi-Page - Gold Award - United Airlines - Toys of Summer
- Multi-Page - Gold Award - United Airlines - A Day at the Races
- Single Page - Gold Award - United Airlines - Dispatches
- Magazine Cover - Silver Award - United Airlines - April
- Magazine Cover - Silver Award - United Airlines - October
- Single Page - Silver Award - United Airlines - Auto-tation