Ink is pleased to announce that we have received 4 Merit Awards for Hemispheres and Rhapsody, the flagship magazines for United Airlines, from the prestigious Society of Publication of Designer Awards. The annual competition, now in its 50th year, celebrates the best in international publications design, photography and illustration. Rhapsody won three Merit Awards, the first in the category of Photo Story for the story titled “The Fairy-Tale Life of Emily Blunt” in the December 2014 issue. The second award in the category of Cover Design for the June 2014 issue titled “Robert DeNiro”. The third award in the category of Cover Design for the September 2014 issue titled “Lenny Kravitz Recues Rock ‘N’ Roll”. Hemispheres won in the category of Photo Story for story titled “Anguilla Regatta” in the December 2014 issue. Rhapsody is also in contention for the Gold & Silver medal finalists for the photo stories titled “In The Name of The Father” and “Last Dance”, starring Robert DeNiro and Christina Hendricks respectively. The winners will be announced at the 50th Annual Awards Gala on Friday 1st May.
We are pleased to announce that Cebu Pacific Air has now gone live with their Cebu Pacific Android App V1 on Monday 30th March 2015! Cebu Pacific App is now available in the Google Play Store and can be installed on any Android device. Flights can be booked from 63 cities in 18 countries in North Asia, Southeast Asia, Australia and the Middle East. The easy to use App allows Cebu’s customers to book flights and to check-in prior to departure. Boarding passes can be retrieved digitally and saved on the phone. The product that we have built provides a platform that can also target adverts to the right users, at the right time, anywhere within the app. Combined with insightful analytics this will allow us to maximise our sponsorship revenues. Cebu Pacific iOS app has been available in the App Store since December 2014 and accounts for a total of 140,000 downloads. We expect that the Android app will significantly increase Cebu Pacific’s traffic on the mobile channel due to the high percentage of Android usage in the Philippines and we will monitor closely its progress. What’s next? We are planning to deliver a second version, for both iOS and Android, including exciting new product features, such as Pre-paid Meals, Travel Insurance and Frequent Flyer point’s accrual, that will help Cebu Pacific to up-sell and increase their traffic. On behalf of the Mobile Development team for Cebu Pacific, we hope you like the Android version 1 and we have more updates to come!
Ink CEO, Simon Leslie was featured on Business Rock Star for a discussion about the secrets behind our travel media success. Fast forward to 1:10:40 minute mark to watch the interview with Ken Rutkowski, below:
The newly redesigned magazine for American’s customers in first and business class offers new content and visionLONDON: Ink, the world’s leading travel media company, this month launches the third of its three redesigned magazines for American Airlines called Celebrated Living. The luxury lifestyle and travel publication for American’s customers in first and business class, launches with a new editor, Jacquelyne Froeber, who views the magazine as the refined home for the world’s hottest hotels and resorts, style and culture. Each edition of the magazine takes readers on a journey of trendsetting insights with a variety of new columns and features written by journalists located around the world. “We are delighted to relaunch Celebrated Living magazine with Jacquelyne Froeber,” says Marisa Beazel, vice president Publishing, Ink. “American’s loyal customers in first and business class love to be inspired by global culture, destinations and food and the first issue is evidence that the magazine will deliver.” For the first time, Celebrated Living will be available to readers both on and off American’s aircraft via the printed magazines available on planes and in lounges as well as improved digital formats for tablets, mobile devices and traditional computers. Celebrated Living magazine’s new editorial sections include: Bed, Board and Legends, which this quarter visits the internationally renowned Savoy Hotel in London, which has played host to the world’s rich and famous such as: Marilyn Monroe, Fred Astaire and Claude Monet; Platinum List, a guide to the best in luxury today and Collections, focusing on the great personal collections people have passionately created of their favorite things. “I am thrilled to be bringing readers this brand new look and voice in the world of luxury travel. Every season, we will be scouring the globe for its finest destinations and its magnificence best that life has to offer today.” says editor Jacquelyne Froeber. Ink in January relaunched the airline’s flagship title American Way, which reaches 193 million passengers annually. Last month, Ink relaunched the newly redesigned Nexos magazine for American’s passengers traveling on routes to and from Latin America, the Caribbean, Mexico and Spain. Ink produces 36 magazines in 18 languages for many of the world’s best airline and railway brands, serves advertisers in more than 100 countries, and reaches 677 million passengers per year. Their products create a unique model that connects advertisers with a global travel audience through inflight media, online and on mobile devices. Read the March issue of Celebrated Living.
The distinguished shortlist for the min’s Digital Awards, which recognises outstanding social media, web and mobile creativity has been announced. Ink is honoured to receive a nomination for United Airlines’ Hemispheres Magazine App in the hotly contested ‘Tablet App (free)’ category. The Hemisphere’s magazine app, available on Apple iPad and Android, features all the content from the print magazine, including additional audio, video material, live web links and interactive advertising. The winners and honorable mentions will be announced on May 11th at min’s Best of Web & Digital Award breakfast at the Grand Hyatt in New York City.
Ink introduces a new blog to share exclusive global passenger insights, advertising case studies and analysis of the latest trends in travel media and beyond. Ink Global is proud to announce the launch of our blog, designed to share our insight, knowledge, news and expertise and tackling the most important topics in travel media and travel advertising today. The blog underscores Ink Global’s mission to arm marketers, advertisers, brands and airlines with an advanced knowledge of their customer purchase habits and their connection to the growing world of travel media. Ink’s global portfolio of travel media solutions connect with over 670 million travellers (via inflight magazine advertising and targeted advertising on boarding passes, confirmation emails and airline mobile apps), and with over 20 years leading this sector Ink has some significant stories to share:
- The Global Passenger survey provides Ink and their client airlines with unmatched insights from passengers travelling with over 40 different airlines.
- Working with some of the biggest airlines in the world, Ink has expertise in airline brand messaging that resonates, and a track record of creating innovative sources of ancillary revenue for airlines.
- Ink has worked with the biggest brands in the world from over 100 countries across multiple sectors: tourism, business travel, B2B, luxury goods and services, FMCG, retail… the list is near infinite. The blog will share best practice and ideas to support marketers and advertisers from all sectors to inform their strategies and help them to grow their businesses.
Complete redesign, more editorial and a new Content Director for World’s #1 airline Spanish and Portuguese language magazineFORT WORTH, MIAMI, and LONDON: Ink, the world’s leading travel Media Company, launches the second of its three new magazines for American Airlines, Nexos magazinein February 2015. Launching with an exclusive feature story and shoot with Gloria and Emilio Estefan in Miami, the bi-monthly magazine expands its reach by being available on a new suite of multi media platforms including: onboard magazines for passengers travelling on routes: Latin America, Caribbean, Mexico and Spain, online, mobile and tablet formats. “We've partnered with Ink to expand the global reach of and improve our award-winning publications, including Nexos, our Spanish/Portuguese magazine,” said Fernand Fernandez, vice president – Global Marketing, American Airlines. “We are thrilled with the new Nexos. The redesigned magazine includes new features geared towards our Spanish/Portuguese speaking travelers that showcase popular global destinations.” “We are delighted to be launching the new edition of Nexos magazine” says Marisa Beazel, vice president Publishing, Ink. “We have a new Content Director in Leila Cobo and she, with our team, has re-imagined this key magazine for the millions of loyal American Airline customers who will be able to sit back, relax and enjoy a good read on the plane or online via their tablet or phone.Leila brings a wealth of additional experience in journalism, culture, music and media and we look forward to six great editions of the magazine each year.” Nexos magazine’s re-launched look includes new sections: Nexometro, which measures the temperature of the hottest destinations, trends and people, including top reasons to travel, music and the top events/happenings around the world; an insider’s guide to fashion and shopping in the key destination cities; a vibrant global property and decorations section; Chefs of the month and of course, in-depth travel features that will unveil hidden treasures and tempt readers with unusual itineraries. Each edition will also feature a top celebrity in a major destination. Leila Cobo, Director of Content, said: “Gloria and Emilio Estefan are Miami city’s greatest ambassadors. We’re so lucky that they’ve opened their home to all Nexos magazine readers and shared their personal insights and recommendations of Miami.” On January 1st 2015, Ink re-launched the airline’s flagship title American Way, which reaches 193 million people annually, to huge support and online activity from the cover stars – the Foo Fighters and their fans. On March 1st 2015, Ink will be unveiling its new Celebrated Living magazine for first and business class cabins. Ink produces 36 magazines in 18 languages for many of the world’s best airline and railway brands, serves advertisers in more than 100 countries, and reaches 677 million passengers per year. Their products create a unique model that connects advertisers with a global travel audience through inflight media, online, and on mobile devices. To view the magazine visit: Nexos Magazine
London, 29th January 2015: CNN has today published an in-depth article on Ink Global, marveling at “an inflight magazine empire that now stands unrivaled among inflight publishers”. Michael Keating, joint CEO, let CNN in behind the scenes on our full operation when they dropped by our London offices last week. The resulting feature showcases our unique outlook, company culture and products that have allowed Ink to dominate the travel media space. Ink were lauded as a forward looking company, “If the publisher's new London offices are anything to go by, print media is looking a lot more like the future than the past.” Our full range of products was featured, from “slick ad-driven glossies with a growing fan base in the air and, thanks to their digital versions, on land too,” to our full range of coveted digital and targeted advertising options; “Ink's ads now appear on everything from print-at-home boarding passes and email booking confirmations to airline mobile apps.” The New York Times mourned the demise of SkyMall, but reaffirmed the vitality of inflight media, “Passengers still reliably reach for the airline in-flight magazine at some point during a flight.” They also highlighted the quality of the travel audience, quoting Marisa Beazel, VP of Publishing at Ink: “In-flight media is attracting some of the most affluent audiences in the world, and because of that and our global footprint we’re able to attract new types of international advertisers.” With one of the best audience’s available across any media (inflight magazines hold three of the top six magazine audiences, and on American Airlines alone, Ink Global reaches half a million people a day), these articles give a true insight into our incredible business and the world of opportunity that awaits. Read the full feature on CNN.com Read the New York Times article
The first quarter of the year is a busy time for the travel and tourism industry with some of the biggest travel shows taking place; it’s here that the tourism industry meets and makes the deals that will shape the industry in 2015. As the world leader in travel media, Ink’s portfolio of titles will play a significant role in influencing destination and hotel choices for this year and beyond, whether that’s for the family summer holiday, a quick weekend break or the next business conference location. According to the Global Passenger Survey 84% of our airline passengers look for tourism information and adverts in the inflight magazine. Our publishing teams will be attending these shows for inspiration and to meet with the tourist boards, hotels and attractions that are looking for effective ways to promote themselves to our engaged, affluent audience of travellers. Check out our ‘tour dates’ below, and get in touch if you would like to meet with us to discuss how our unique advertising opportunities could make sure that you’re on the must-visit destination lists for 2015: Makta Nordic Travel Fair 2015 between 21st-24th January, in Helsinki, Finland. Fitur 2015 in Madrid, Spain from 28th January – 1st February. Salon Des Vacances 2015 in Brussels, Belgium from 5th-9th February. Bit (Borsa Internazionale del Turismo) 2015 between 12th-14th February in Milan, Italy. ITB Berlin 2015 from 4th – 8th March in Berlin, Germany. We hope to see you at one (or more) of those events, and look forward to meeting you. Contact us to request a meeting.
Have you read this month’s Hemispheres magazine yet? If so, you may have spotted the note from the editor offering a chance to star in next months magazine. Simply share an image of yourself reading a copy of Hemisphere’s magazine on Facebook, Twitter or Instagram with the hashtag #Hemigram, and the Hemisphere magazine team will pick their favourites to star in the next edition! Top marks if you’re on a plane or visiting one of the incredible locations featured in Hemispheres magazine (this month we’re spending Three Perfect Days in Louisville, surfing in Portugal and looking at the hottest destinations for 2015). Not flying this month? You can still read a copy of the magazine (and post a picture of yourself enjoying it!) by downloading the app for your iPhone, iPad or Android device. We look forward to seeing your efforts! Read the latest edition of Hemispheres magazine here