n by Norwegian, the inflight magazine for Norwegian Air Shuttle, won the Best Inflight Publication Award at the APEX Passenger Choice Awards this week at a glitzy ceremony which took place at the APEX EXPO in Portland on Monday 27th September. Published by Ink, n by Norwegian, beat off competition from Avianca S.A, Ethiopian Airlines, Garuda Indonesia and SriLankan Airlines. Toby Skinner Editor of n by Norwegian said: "It's really nice to get recognition in international awards, but especially when it's voted for by passengers. We often talk about fancy ideas and concepts, but in the end it doesn't mean anything if the average passenger doesn't pick up the magazine and enjoy it." In addition, Norwegian were recognised with an award for The Best in Region (Europe). The Passenger Choice Awards were created by Airline Passenger Experience Association to give a voice to the travelling public and to recognise airline excellence and innovation. For a full list of winners click here.
Complete redesign, more content and a new editor in chief for airberlin magazinBERLIN and LONDON: September 1st 2015 sees the launch of the new magazine for airberlin published by the global leader in travel media Ink. The new magazine is set to be the refined home of the most interesting editorial content, designed specifically to delight and engage airberlin’s 2.6 million passengers each month. To coincide with the 25th anniversary of the re-unification of Germany, the launch magazine features an ambitious cover story that scouted and found 25 young Germans who were born at the fall of the Berlin Wall. Now 25 years old, their profiles create an intriguing cross-section of the progressive cutting edge of society today. New regular features called Local Perspective, Hot Right Now, and In My Hood inform, illuminate and shine a light on the hottest tips for airberlin passengers. In the months ahead readers will learn to look forward to the unexpected from this uniquely crafted dual language German/English publication. “It has been great to bring our award winning creative, advertising sales, digital and editorial teams to create this beautiful new and progressive magazine. airberlin have recently shown that they are tremendously forward thinking and innovative with their brand, and its great to be at the heart of that narrative and conversation between passengers and the airline,” says Michael Keating, Chief Executive Officer of Ink. airberlin magazin will be published each month and can be found in seat pockets on all airberlin flights. The new magazine will also be available online as an e-magazine on the 1st of each month. Read the press coverage of the launch: Focus: airberlin feiert Launch des neuen Bordmagazins fvw: Air Berlin macht auf cool airliners: Air Berlin sourct Bordmagazin aus
Following on from the recent wins of multi platform deals for flag carriers American Airlines and Iberia, Ink will create the new airberlin magazine from September 2015. We will be producing a suite of new content for the airline and its 2.6 million passengers a month in both English and German languages. Stefan Pichler, CEO of airberlin said: “We are happy to have found a partner in Ink who will strengthen our brand with a new, fresh and unconventional concept for our inflight magazine. The new airberlin magazine will connect our passengers with the trend metropolis Berlin as well as explore our destinations from unexpected angles." Simon Leslie CEO of Ink said: “We are thrilled to have won the airberlin contract and we look forward to delivering new and engaging content that both reflects and leads the excellent passenger experience travellers enjoy with the airline. When people get on a plane, they relax, get away from the usual distractions in life and Ink’s magazines and digital content is helping airlines and advertisers engage in a deep and meaningful way with those passengers at every point in their journey. It really is a unique and ever evolving media space and we are delighted to bring our award winning experience and global media knowledge to airberlin.” Read the full story on Media Week.
Members of staff at Ink’s London office are proud to announce that they raised nearly £6k last week for Blind Children UK. Ink believes that this business should always leave people better than we find them, and to this end we have always been committed to undertaking charitable endeavours to help those that can most benefit from our support. Simon Leslie joint CEO said: “Blind Children UK is a charity very dear to our heart for a number of reasons, so we wanted to step forward and give them our support and energy. I have always believed in putting principles into action and it’s a joy to see our Ink colleagues from around the globe also all doing their bit. We are keeping up the effort with a variety of imaginative fundraising pursuits in the coming weeks. Our goal is to raise over £10,000, and every bit of support is appreciated. To donate please click here.”
9th July 2015. Iberia and its global media partner Ink have launched their integrated media platform: www.iberiamedia.com This new media platform was presented at Madrid’s Teatro Bodevil in an event attended by professionals from advertising, marketing and media. In the evening, the broad portfolio of Iberia’s advertising products, including Ronda and Excelente, Iberia’s on board magazines, banners on iberia.com, or the airline’s boarding passes, among others were displayed. Guests enjoyed cabaret and acrobats and participated in a draw to win a holiday for two in Mexico City, sponsored by Iberia and the Green Park Hotel. According to Carolina Martinoli, Iberia’s Customer Experience Director, “Our advertising partners will now have the chance to know and take advantage of the ad opportunities in Iberia’s different channels at a glance. Altogether we offer 600 daily flights to 119 destinations in 43 countries, reaching an international audience from the moment they visit iberia.com to buy their tickets until they reach their final destination.” Simon Leslie, Ink CEO, said: “On launching our new advertising opportunities for Iberia, we are seeing unrivalled level of engagement and connection with global passengers. Our new magazines and digital offer great opportunities and we at Ink are proud to be increasing Iberia’s media sales exposure, reach and advertising prospects. We are seeing advertising sales growth in Spain, and great strength from the Latin America markets.” For more information, visit www.iberiamedia.com About Iberia: Iberia is the leading carrier on routes between Europe and Latin America and it flies to more than 119 destinations in 43 countries, America, Africa and the Middle East. Together with its subsidiary Iberia Express and its franchise partner Iberia Regional/Air Nostrum, it operates about 600 flights each day with a fleet of almost 130 aircraft. It offers easy and convenient connections at its hub in T4 in Madrid-Barajas airport. For six of the past eleven months, Iberia was the world’s most punctual airline, according to Flightstats. Iberia is a member of the oneworld alliance that operates more than 14,000 daily flights to some 1,000 destinations in more than 150 countries. For more information, please visit http://grupo.iberia.es About Ink: Founded in 1994 in London, Ink is the world leader in travel media and technology. With a staff of more than 300 people, Ink creates award-winning media and builds innovative technology to provide more than 100 differentiated products across airlines and rail partners. These unique partnerships allow more than 677 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through out-of-home inflight magazines, online, and on mobile devices. Ink’s work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. In addition to its headquarters in London, Ink has offices in Atlanta, Dallas, Miami, Melbourne, New York, São Paulo and Singapore. For more information, please contact: Daniel Bee at Ink email@example.com