Ink to ride the wave into Hawaiian market by publishing inflight magazine for ATA Airlines

Ink announced today it has won the contract to produce the inflight magazine for low-cost, US carrier ATA Airlines. The first issue of Sights magazine will be available onboard from the 1st of October.

Now in its 33rd year of operations, ATA serves major business centers throughout the US as well as popular vacation destinations, such as the Hawaii market.

This announcement comes just months after ATA announced it has expanded its codeshare agreement with Southwest Airlines.

Josef Loew, Senior VP of Scheduled Service at ATA Airlines, commented: "Communicating with our customers is a top priority for us. This magazine allows us to entertain, inform, and even engage our customers. We think they will be extremely pleased with both the design and content--photo spreads of romantic getaways, quirky articles like one on the history of the martini and where you can find the best ones, as well as destination-specific guides."

Simon Leslie, Publishing Director of Ink, said: "We are thrilled to be producing this publication for ATA as it allows us to create a stylish travel and lifestyle magazine that will appeal to millions of ATA