Targeted Advertising (TAD)
Ink sells dynamically generated advertising on print-at-home boarding passes, smartphone boarding passes, web pages and confirmation emails. Advertising is automatically chosen and delivered according to parameters such as destination, origination, male/female, business/economy class and passenger nationality.
Ink offers technology development services and confirmation email/booking email applications to enable travel companies to take advantage of this burgeoning opportunity to connect companies with travellers.
TAD for Inflight Entertainment
Ink has developed proprietary technology to dynamically deliver route-specific advertising on leading inflight entertainment systems. By combining this with our unrivalled global sales capability, we are redefining the inflight entertainment business model and significantly growing what has traditionally been an unfulfilled promise.
