Targeted Advertising
We create prominent advertising opportunities for brands on essential travel documents, targeted directly into the hands of passengers.
We can build highly targeted campaigns with powerful selection and segmentation options:
- Origin & Destination
- Gender
- Age
- Nationality
- Date of travel
- Fare class
- Frequent Flyer Status
Our media is at the heart of the passenger’s journey and is present at the most significant moments of their trip.
Booking confirmation emails
A vital transactional email with high open, dwell and interaction rates – this is the email that the passenger receives at the point of booking to confirm their flights. Advertisers on this email have the perfect opportunity to engage with passengers in the early planning stages of their travel.
Itinerary emails
Once a booking is confirmed, itineraries and reminder emails are sent in the lead up to a passenger’s departure. These are high visibility media with a high open rate.
Print-at-home boarding cards
During a trip, a traveller will look at their boarding pass at least four times. It’s kept safe, it’s read frequently and it’s one of the most effective media spaces.