Ink relaunches Singapore Airlines’s SilverKris magazine

After a six-year hiatus, Singapore Airlines’ iconic inflight title SilverKris has returned to the skies.

The all-new magazine has been reimagined for today’s traveller, while staying true to the storytelling heritage passengers know and love.

Indisputable content

Published every two months together with inflight retail brochure KrisShop, the refreshed magazine blends exclusive long-form features with inspiring destination content, showcasing the people, cultures and experiences shaping travel today. Rich photography and thoughtful design bring each story to life, creating a tactile reading experience available in every seatback.

For many passengers, SilverKris remains more than just an inflight publication, it’s a collectible companion that captures the spirit of the journey. Its return reflects the continued appeal of print as a memorable, immersive format that travellers can slow down with at 35,000 feet.

The return of the magazine

The relaunch also signals a broader evolution of the brand. Alongside the onboard magazine, a newly reimagined digital platform has launched, extending SilverKris’ storytelling beyond the cabin with fresh editorial, multimedia features and curated travel inspiration.

Together, the new print and digital experiences aim to connect with today’s globally minded audience while preserving the warmth, depth and sense of discovery that have defined SilverKris for decades.

If you’re looking to get in front of an affluent audience, take your brand sky-high with bespoke SilverKris coverage.