Hong Kong Airlines

Hong Kong Airlines is the city’s fastest-growing carrier, with a wide destination network covering more than 35 major cities across the Asia Pacific region, including Gold Coast, Auckland, Beijing, Shanghai, Taipei, Tokyo, Sapporo, Seoul, Bangkok, Bali and Okinawa, with Vancouver launching in mid-2017. The full-service airline has also signed codeshare agreements with 12 airlines and 69 interline partners. Since 2011, Hong Kong Airlines has been awarded the highly-esteemed 4-star rating from Skytrax.

As part of their 10th anniversary celebrations in 2016, Hong Kong Airlines announced their next phase of expansion, “Flying Beyond,” which encompasses route expansion to current and new markets, fleet growth and expansion, as well as enhanced customer service, amenities and facilities. In 2016, the airline flew close to seven million passengers (up 10% year-on-year) and has ambitious plans for growth in the years to come. 

HongKong Airlines magazine, Aspire magazine

Aspire magazine

Readership per year7 million 
Issues per year: 12

The all-new Aspire is an international magazine, with the people and city of Hong Kong at its heart. Visually stunning and filled with engaging, original content in both Chinese and English, it is a magazine for passengers to treasure.

The upfront section “Above & Beyond” provides a global briefing on the most interesting developments from the worlds of food, fashion, tech, arts and entertainment in Hong Kong and beyond. Carefully curated to appeal directly to Hong Kong Airlines’ savvy, globally-curious passengers, Above & Beyond clues them in to the latest and greatest in the destinations they’re flying to. Exciting, original feature stories bring trends, destinations and personalities from around the network to life, with glorious, destination-led travel stories, and in-depth discussions of luxury lifestyle trends. Meanwhile, “In Conversation” features interviews with influencers or innovators, from the culinary, arts, fashion scene and beyond, to discover what Hong Kong means to them, the role travel plays in their lives and the story behind their success.

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